Meet the Jollibee Mascots: Full Character Line-Up & Profiles 2025

Love Jollibee? Then you’ll adore meeting the Jollibee Mascot Family. These lively characters bring fun and Filipino spirit to every bite. From the cheerful Jollibee to his cool crew, this 2025 guide dives into their stories and what makes them special. Let’s explore them together.
Full List of Jollibee Characters
Check out the complete list of Jollibee characters, when they first appeared, and the food they stand for. Some are still around, while others haven’t been seen in a while.
Name | Year Introduced | Role | Food Representation |
Jollibee | 1980 | Leader and happy host | Overall brand |
Chickee | 1983 | Energetic friend | Chickenjoy |
Lady Moo | 1983 | Charming helper | Milkshakes |
Mico | 1983 | Adventurous kid | Breakfast items |
Champ | 1984 | Strong hero | Champ hamburger |
Mr. Yum (Yum) | 1980 (updated in 2009) | Smart inventor | Burgers |
Twirlie | 1988 | Playful dancer | Sundaes |
Popo | 1980 | Fun guy | French fries |
Hetty | 1984 | Cheerful girl | Spaghetti |
Jollibee Characters Profiles

Jollibee Mascot– The Happy Red Bee
Jollibee is the star. He wears a red jacket, a white shirt, and a chef hat. He looks like a big bee with a big smile. Created in 1980, he stands for hard work and cheer. Tony Tan, the founder, picked a bee to show busy Filipinos who stay happy. Jollibee greets people at stores and dances in videos. Kids hug him at events. He makes everyone feel welcome.

Chickee – The Cute Chicken Friend
Chickee is a fluffy chicken with a bow. She joined in 1983 to push Chickenjoy. She acts lively and fun. Chickee showed up in old ads with dances and songs. She stopped appearing in the early 2000s. But old fans still talk about her. She made fried chicken seem extra exciting for families.

Lady Moo – The Dairy Lover
Lady Moo is a sweet cow in a dress. She started in 1983 for milkshakes. She loves creamy treats and shares them with friends. Lady Moo was in early commercials, shaking up fun drinks. She left in the mid-1990s. Her spots and smile made kids want shakes. She added a farm feel to the group.

Mico – The Cool Kid Mascot
Mico is a boy with a cap and backpack. He came in 1983 for breakfast foods. He acts adventurous and ready for the day. Mico promoted pancakes and drinks in ads. He was around until the mid-1990s. Kids liked him because he seemed like a real friend. He made mornings feel special.

Champ – The Burger Hero
Champ is a tough boxer with gloves. He first showed up in 1984 for the big Champ burger. He acts strong and brave. Champ left in 2004 but came back in 2020. Now he stars in new ads. He punches up fun in stories. Fans cheer for his return after many years.

Mr. Yum (Yum) – The Burger Buddy
Mr. Yum, now just Yum, is a burger-head guy in a lab coat. He started around 1980 as Mr. Yum for burgers. He got a new look in 2008. Yum acts like a smart scientist who invents tasty food. He appears in TV shows and parties. He makes burgers sound like cool experiments. Kids love his goofy ideas.

Twirlie – The Ice Cream Girl
Twirlie is a girl with ice cream hair and a skirt. She joined in 1988 for sundaes. She dances and twirls in ads. Twirlie brings sweet fun to the team. She is still around today. Her spins make desserts look yummy. She stars in stories as a performer.

Popo – The French Fries Guy
Popo is a box of fries with arms and legs. He started around 1980 for French fries. He acts playful and sporty. Popo coaches games in old TV shows. He is still popular now. He jumps around in commercials. Kids pick him as a favorite for his energy.

Hetty Spaghetti – The Jolly Spaghetti Girl
Hetty is a girl with spaghetti hair and pom-poms. She came in 1984 for spaghetti. She cheers and smiles a lot. Hetty leads cheers in ads and events. She is still here today. Her red sauce look is fun. She makes pasta meals feel like a party.
Fun Facts About the Jollibee Mascots Family
The first mascot, Jollibee, came out in 1980. Others joined in the 1980s, like Hetty in 1984 and Twirlie in 1988. Champ returned in 2020 after a break. They star in commercials to sell food with songs and dances. At parties, they play games and hug kids. Kids love them because they are colorful and friendly. They feel like real pals who make food fun. In the Philippines, they bring back happy memories from childhood.
Jollibee Characters in Parties & Events
Jollibee shows up at birthday parties with games and food. You can book him for school events or parades. He dances and takes photos. Other mascots like Hetty or Popo join sometimes. They connect with kids by playing tag or telling jokes. At weddings or fairs, they surprise guests. These events make celebrations extra special in the Philippines.

Why Jollibee Characters Are Loved in the Philippines
They fit into Filipino culture with their happy vibes. The bee stands for hard work, like many people there. They help build the brand as a family spot. Kids and adults feel nostalgia from old ads and parties. Generations share stories about them. They make fast food feel like home.
Final Words
The Jollibee mascots keep bringing fun to meals and events. They started small but grew big in hearts. From ads to parties, they create lasting memories. In 2025, they still buzz with joy. Families will pass on the love for years.

If you’re interested in exploring the updated complete menu, calories, and nutritional information for Jollibee Philippines in 2025, then click on full menu and check out full details.